Leeyau Chun Chuan

Founder / Director

Chun Chuan co-founded Pinch Design in 2003 with a single mission to elevate the role of design in business. Prior to establishing Pinch Design, he was a senior designer at Intraco Limited, Singapore's industralisation trailblazer, and was responsible for projects spanning diverse sectors including automotive, F&B, engineering and telecommunications.


Having spent 18 years in the design industry, Chun Chuan has a wealth of experience under his belt. With a listening heart and a can-do spirit, as well as strong background and training in design strategy and brand management, Chun Chuan leads the team in pioneering effective, creative and integrated solutions for clients. With insights into design thinking and service design, Chun Chuan and his team also assist clients to achieve business innovation objectives through design solutions.


Since inception, Pinch Design has grown its clientele to include both local and regional SMEs and MNCs, across a diversity of sectors including FMCG, retail, electronic and industrial. Key accounts include Philips Lighting, Goodyear AutoCare, Lenovo, Kodak, Timberland and Citigems. 


Spatial design, photography and Star Wars collectibles are his enduring passions. He is also a keen advocate of designing for the new economy to bring positive impact to life and to our society. 

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