INSIGHT
We begin by defining the design challenge and desired outcome. Using observational tools like journey maps and customer personas, we immerse ourselves into the end-user’s world and perspective, and seek to understand their needs, expectations and frustrations.
We distil the key objectives to be met and identify other considerations that can help innovate and improve the final outcomes.
IDEATE
Here, we generate a dynamic range of idea territories, built with the insights uncovered before.
We continually challenge the brief from what is to what it can be so as to uncover new opportunities, connections and possibilities.
IMPLEMENT
To bring ideas to life, we develop quick, tangible and viable prototypes for our clients, through which further feedback is gathered on what works and what does not.
With each iteration building on the previous, we are able to develop final outcomes which best meet our clients’ needs and further enhance the customer experience.