Founder / Design Director

When Pin Pin co-founded Pinch Design in 2003, she brought with her a decade of experience in advertising and creative agencies, as well as expertise in effective brand design and communication. Meticulous and pragmatic, Pin Pin is the heart of the studio, constantly inquisitive and challenging the team with new possibilities to derive design outcomes that matter.

She is also one of the local stamp designers who continue to witness the Singapore story through her craft. Over the years, she has worked with clients in the public and corporate sector, with private sector clients representing both SMEs and MNCs. Key accounts include Philips Lighting, Goodyear Autocare, SingHealth, Amazon Web Services, Evian and SingPost.


Managing Partner /
Design Director

Wenbin firmly believes that quality design can empower mindsets to innovate for tomorrow. He has over 10 years of experience working with clients across publishing, advertising, brand communications and event management sectors before joining Pinch Design.

A graduate with a BA (Hons) with First Class in Graphic Communication from the Loughborough University in the UK, Wenbin brings a critical design sensibility to the team and is sensitive to business needs beyond the aesthetics. With focused objectives, he bridges strategy and design through close collaboration with clients and has a proven track record in delivering the desired communication outcomes. Over the years, he has worked with brands including Philips Lighting, SingPost, Evian, SingHealth, Fullerton Bay Hotel, ED&F Man and Singapore Bullion Market Association.

Wenbin is also an active member of the Singapore Hokkien Huay Kuan Arts & Cultural Troupe. Having grown up intimately with this art, he has written, designed and directed productions for various occasions. As such, he is adept in applying this unique blend of skill sets to various design challenge where collaboration and co-creation elements come into play, armed with the end goal to bring about a unique brand expression to life with new perspectives and purpose.

Founder / Director

Chun Chuan co-founded Pinch Design in 2003 with a single mission to elevate the role of design in business. Prior to establishing Pinch Design, he was a senior designer at Intraco Limited, Singapore's industralisation trailblazer, and was responsible for projects spanning diverse sectors including automotive, F&B, engineering and telecommunications.

Chun Chuan has a wealth of experience under his belt. With a listening heart and a can-do spirit, as well as strong background and training in design strategy and brand management, Chun Chuan leads the team in pioneering effective, creative and integrated solutions for clients. With insights into Design Thinking and Service Design, Chun Chuan and his team also assist clients to achieve service innovation objectives through design solutions.
Since inception, Pinch Design has grown its clientele to include both local and regional SMEs and MNCs, across a diversity of sectors including Fast Moving Consumer Goods, Retail, Electronic and Manufacturing industry. Key accounts include Philips Lighting, Lenovo, Goodyear, Evian, SingPost and SingHealth.
He is also a keen advocate of designing for the new economy to bring positive impact to life and to our society.


  • Facebook - Black Circle
  • Instagram - Black Circle

Copyright 2020 Pinch Design Pte Ltd