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PLAY Book for SingaPlural

Creating a portable life-sized play book for imaginative play


Pinch Design created a life-sized pop-up “play book” at SingaPlural, the anchor event of the Singapore Design Week. With “A State in Play” set as the event’s theme, we embarked on a unique journey combining play and design to whet children’s imaginative appetites.

SingaPlural 2018 - PLAY Book
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The concept of a “play book” came to mind as we saw the opportunity to expose young children to a unique platform for imaginative play. Preliminary research led us to find that in their early development stages, children are dependent on play especially through senses and actions (ie, observing, touching and doing). Hence, imaginative hands-on play is critical for learning, exploring and cultivating independence. To find out more, we conducted interviews with parents of children aged three and above on the possible gaps in learning through play which affects children today. When it came to toys, the top two concerns that parents had were the lack of space in their homes, and the issue of safety.