Founder / Studio Manager

When Pin Pin co-founded Pinch Design in 2003, she brought with her a decade of experience in advertising and creative agencies, as well as expertise in effective brand design and communication. Meticulous and pragmatic, Pin Pin is the heart of the studio, constantly inquisitive and challenging the team with new possibilities to derive design outcomes that matter.


She is also one of the few local stamp designers who continue to witness the Singapore story through her craft. Over the years, she has worked with clients in the public and corporate sector, with private sector clients representing both SMEs and MNCs. Key accounts include Philips Lighting, Goodyear, SingHealth, Singapore Post, Pokka and Yeo’s. 

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